Objective -  Showcase the details of the clothing and it’s natural movement to the audience.

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Approach - Filmed on an all-white background so the colourful clothing can stand out clearly. Kept the camera static to give a clean, structured feeling. A mixture of close detail shots showing the stitching and craftsmanship and wide shots to see the clothing in its entirety and how it moves.  

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Outcome - Simple but effective video showcasing the clothing used across social media, the website and paid ads.