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AURA
DEXTER JOHNSON
HAIR COLLECTION FILM

Objective - ​​Create a fashion film for Dexter Johnson’s hair collection “Aura”.

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Approach - Focussed on getting very tight close-up shots of the hair coupled with wide high-angle shots to showcase the outfits more. Directed the models to have some attitude and overconfidence to represent the name of the collection. 

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Outcome -  Video used by Dexter Johnson to promote his collection. 

© 2026 Dayle Visuals

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