EXECUTIVE FRAGRANCES
DISCOVERY SET
LIFESTYLE VIDEO

Objective - ​​Shift the consumer perception of the Discovery Set from a simple “trial product” to an essential, functional lifestyle accessory. 

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Approach - We wanted the campaign to feel like we were observing part of the model’s day rather than watching a traditional fragrance ad.  I used continuous movement and a mixture of wider lifestyle imagery and close product shots to keep the fragrance integrated into the environment. 

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Outcome - The final campaign gave the brand a bank of premium lifestyle content that could be distributed across Instagram and TikTok.