KINETIC WORLD
"PART OF THE PAIN"
SHORT FILM

Objective - Create an short film that portrays those that struggle to get back in to their fitness routine showcasing the brands new tracksuit.​​

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Approach - We wanted the video to not be an obvious advertisement for the clothing and instead wanted to create a world where the tracksuit lived inside the broader story. Filming across multiple locations in London we focussed on cinematic framing and a believable performance from the talent.

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Outcome - Promotional advert used by the brand across social media and their website to promote their tracksuit drop.