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LONDON FASHION WEEK AW26
DAY IN THE LIFE W/ EFI DAVIES
Objective - Create a “Come With Us” mini docu-reality video during London Fashion Week. The aim was for the content to feel like a behind-the-scenes reality TV show balancing high fashion professionalism with humour, personality and real moments.
Approach - I attached a wireless microphone to Efi Davies so I could capture clear audio of her directing and interacting with the team. I focussed on getting these key moments and also the team working and the models final looks on the runway.
Outcome - Final video posted on social media to help promote the TONI&GUY team at London Fashion Week.
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