Objective - Create a launch video for TONI&GUY’s 2026 Global Campaign “Edition One”. We aimed to create a high energy, fun and carefree video showcasing the hair naturally moving. 

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Approach - Used an all-white background to juxtapose the colourful outfits and hair and make them stand out. Shot entirely on gimbal for smooth camera movements and to create the illusion that it was a seamless one take. 

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Outcome - Video used to promote the campaign on social media, the company website and on digital screens in TONI&GUY salons around the world.