Objective - ​​Create a short film that portrays the struggles many people go through in life and to launch the clothing brand and first drop. 

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Approach - The video focussed on the 3 T-shirts within the drop and the meaning and message behind each of them. Aimed to create a broader world and story where the products lived in. 

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Outcome - Promotional short film used on social media and the website to promote the launch of the brand and the new drop.